This portfolio example illustrates our recent Professional Services Website Design work for Lang Marketing Network in Toronto. We designed and built their website in 2014 and they came back to use for this redesign. We helped them with overall digital strategy, website design, development and search engine optimization.
Lang Marketing Network is the top agency in partnership marketing in Canada. You’ve probably never heard of them because they operate behind the scenes but they arrange Canada’s biggest corporate and marketing property deals. They work with companies like Toronto Pearson Airport, Canadian Pacific, MetroLinx, Union Pearson Express and the Canadian Red Cross.
Lang has been Canada’s leading sponsorship & partnership marketing agency for over 40 years so it was important to them that their new public face highlight their younger talent and position them as a contemporary agency that is still very much in tune with culture and consumers.
What The Client Wanted:
Lang specifically told us that they have historically got, and expect to continue to get, 99% of the business from referrals. Their clients are the most senior C level executives at Canada’s largest corporations and properties. So at the outset, we decided not to invest a lot in search engine optimization or lead generation/lead capture tools and techniques on the site. The site is basically a brochure site with some basic SEO best practices applied on some but not all of the pages.
Our Approach to Professional Services Website Design
- We built the website on WordPress starting with a purchased premium theme which is our favorite approach because you get so much back-end design and administrative functionality built into a good premium theme for the price.
- The site is fully responsive which means it works beautifully on screens of all sizes including mobile phones and tablets.
Let us know if you are interested in a similar style of website for your agency or professional services company. We’d be happy to discuss your project with you.
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