This portfolio example illustrates our work optimizing e-commerce product pages for Zax Health of Toronto.
The former page design hid many of the key elements within accordion tabs. The key benefits of the product were hard to find.
OUR APPROACH TO E-COMMERCE OPTIMIZATION:
We redesigned the product page in Shopify following best practices:
- We put a large, colour coded main benefit callout below the price (i.e. Speeds Healing).
- We added reviews.
- We added a list of benefits. Formerly these were listed on the product image only.
- We prominently showed the two well-known retailers that carry the product as social proof.
Site: Zax Health