WHAT IS CONTENT MARKETING:
The best definition we’ve found is: Content Marketing is “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – The Content Marketing Institute
For most B2B marketers this has often meant creating white papers or webinars, but there are so many options that it helps to really know what works for each target. Typical content that you’ll find companies sharing include blog posts and articles, infographics, white papers, research summaries, presentations, tip sheets, press releases, e-books, webinars, videos, podcasts, or bundles of stock images, icons, templates, fonts etc.
Research shows that most prospects in non-scientific sectors would rather see a presentation (a few points with graphics on each slide) than read a document with small text and paragraphs. Infographics have been really popular in the past two years.
We’ll help you figure out what type of content to make and how to optimize it for your audience.
OUR CONTENT MARKETING WORK: