As of March 2013 I have stopped running monthly workshops for Our Digital Coach in Toronto and Oakville. Although I had some loyal paying members, I didn’t have enough to justify the work it was taking me to keep the program running. I was disappointed to have to close down the workshops but that’s just part of life as an entrepreneur. You try things, and some work and other don’t. I will continue to be available to agencies and firms for onsite group training to their staff. I have some exciting new projects I’m working on and I will keep you posted as I am able.

Internet Marketing Courses in Toronto, Oakville

I am excited to announce that my website for Internet Marketing Courses in Toronto, Oakville is now live. People having been telling me for years that I should launch a formal training program to teach small business owners and marketers about internet marketing and there has always been a big project or business in the way. But I’ve finally done it.

Our Digital Coach will offer ongoing digital coaching to entrepreneurs, agency executives and internet marketers. I hope to eventually have groups in downtown Toronto, Oakville/Burlington, Markham, North York and possibly Hamilton, Kitchener/Waterloo/Guelph/Cambridge. Check out the site and let me know what you think.

 

I’ll be presenting “Escaping Social Media Madness” at the Oakville Chamber of Commerce’s Small Business Week on Monday, Oct 17 at 11:30am.

Presentation highlights:

  • Social media for business is completely over-hyped. For most businesses social media should be way down on their marketing plan. They should have invested time and money in many other foundational places first.
  • Social media is good for certain things but it’s very time consuming to do well. You should skip social media as a marketing tactic if:
    • You don’t have time to maintain relationships online.
    • You just want quick wins.
    • You have a highly transactional business and you don’t really want anything except transactional relationships.
    • You have no digital assets (articles, photos, videos, podcasts), no interest in creating them on a regular basis or no cost effective way of getting them made for you.
  • I’ll be presenting a pre-launch workbook, checklist and a roadmap to guide you.
  • I’ll explain how tools like Hootsuite, Tweetdeck, Yoono and Twilert can help you.
  • I’ll explain how to use social media for competitive research.
  • I’ll give you my best advice on creating and promoting your content.
  • I’ll examine several common social media tactics including:
    • Following lots of people on Twitter,
    • Gated content and contests on Facebook
    • Starting LinkedIn groups
    • Foursquare, Google Places and Facebook Check-In.

You’ll leave with a much clearer understanding of social media and whether to invest your precious time in it or not.

Full Speaker List

You can download a brochure of all the Oakville Chamber’s Small Business Week speakers here.
You can read more about the Oakville Chamber’s Small Business Week here.

Where is it?

The event is at the Holiday Inn Oakville Centre – 590 Argus Road, Oakville.


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Online Marketing Course in Oakville in May, June 2011

I am excited to announce that my website for Online Marketing Course in Oakville is now live and taking registrations. People having been telling me for years that I should launch a formal training program to teach small business owners and marketers about internet marketing and there has always been a big project or business in the way. But I’ve finally done it.

We also offer online marketing courses in Toronto in North York

 

Internet Marketing Training in Oakville in May, June 2011

I am excited to announce that my website for Internet Marketing Training in Oakville is now live and taking registrations. People having been telling me for years that I should launch a formal training program to teach small business owners and marketers about internet marketing and there has always been a big project or business in the way. But I’ve finally done it.

We also offer Internet marketing training workshops in Toronto in North York

 

Local Internet Marketing in Oakville in May, June 2011

I am happy to announce that my Local Internet Marketing Oakville website is now live and taking registrations. People having been telling me for years that I should launch a formal training program to teach small business owners and marketers about internet marketing and there has always been a big project or business in the way. But I’ve finally done it.

We also offer Local internet marketing training workshops in North York

This summer we have done many hours of training for our clients including:

  • Leadership training. The course covered what leadership at different levels in an organization looks like, especially among entry level positions, and it focused specifically on the importance of “leading upwards” or “leading your management’s thinking.” This was done over two 2-hour “Lunch and Learn’s” with about 12 staff in each session.
  • How to write a recommendation: This course was aimed at solving the common problem of staff bringing unsolved problems to their manager, expecting their manager to solve them and the manager becoming a bottleneck for decision-making. The course teaches the organization how to push problem solving down to the staff closest to the issues and to force them to think through the problem (analysis), come up with a solution, gain alignment from their colleagues and then put it all down succinctly on paper. The discipline of writing is necessary because the act of writing clarifies thinking and produces better recommendations which take less time for senior managers to approve. This was done over a 2-hour “Lunch and Learn” with about 13 staff in attendance.
  • Marketing 101: This course covered the basics of branding, targeting, positioning and messaging. We provided templates commonly used in Tier 1 Packaged Goods Companies to lay out marketing strategies. We explained the most common key measures for marketing programs including CPC, CPM, CPA, Cost of Acquisition and Lifetime Value of a Customer. We discussed how and why to write a good Creative Brief when working with an agency and we provided a good template. We also covered off how to use your annual marketing budget to “test and learn” in a disciplined way so as to become a learning organization capable of making better marketing choices over time. This was done over a 2-hour “Lunch and Learn” with about 14 staff in attendance.
  • Google AdWords and Facebook campaigns: We trained 6 staff members of one of our clients in how to create, run and optimize both Google AdWords and Facebook ad campaigns. We also covered how to use the Google Analytics tool to measure Cost of Acquisition for key acquisition marketing programs.