I saw this infographic from Flowtown.com posted on LinkedIn today and thought you’d find it useful.

The Small Business Social Media Cheat Sheet

As seen on MarketingLand.com

The Brand Marketing & Communications Group asked me if I would meet with their client, E&J Gallo Canada, and develop a strategy for launching a new wine brand into Canada: Mirassou.

The target for Mirassou is educated women 35-55 who like food & travel. My lovely wife fits that description so I asked her. She suggested leveraging book clubs. She’s in a book club and, if you ask me, they should really call it a wine club.

Through some of my connections we developed a co-promotion with Simon & Schuster Canada who provided prizes and a co-marketing opportunity. The Brand Marketing & Communications Group came up with a contest and secured additional prizing from Moxies Restaurants.

I developed the strategy of using Facebook for the promotion to take advantage of the built in viral enablers. We also used Facebook ads to drive traffic to the contest which was very successful.

The client feedback has been that they were very happy with the execution and that Mirassou sold very well during the promotion.

Below are some of the layouts of the Facebook page we developed.

Mirassou Facebook contest by Strategy Cube Mirassou 2

A Toronto restaurant tweets limited-time menu items as well as “secret passwords” or “secret codewords”. People who visit the restaurant and mention the password/codeword get a free drink. They think their social media efforts have increased their walk-in traffic 20% in the last few months. I like the way this plays into the psychology of motivation related to “being special” or “being part of a special club” and “getting something because I know a secret no-one else knows.”

Social media expert Marc Gordon shared this example at the Constant Contact sponsored “Get Down To Business” Social Media for Small Business conference a few weeks ago in Toronto.

Thank you for visiting www.strategycube.com, an innovation and strategy consulting firm in Burlington and Oakville.

I attended the Constant Contact sponsored “Get Down To Business” Social Media for Small Business conference a few weeks ago in Toronto. social media expert Marc Gordon addressed this question:

How do I know my Social Media efforts are working?

ANSWER: Social media is working for you if it leads to quality face to face meetings with potential prospects or referrers OR, if your prospects are not local, then an email address and opt-in.

Nicely put Marc!

Therefore your website must capture leads with an offer and an email opt-in. I know you have heard this before but if your website still doesn’t have this then take the time to make a compelling offer (like a downloadable whitepaper or video) and put up a lead capture form. If you haven’t signed up with one of MailChimp, Aweber, MadMimi, ConstantContact or Infusionsoft then do so and use their tools to create the email capture embed code and put it into your site. If you use WordPress or Joomla, there are free plugins from these email providers that make integrating it easy.

Thank you for visiting www.strategycube.com, an innovation and strategy consulting firm in Burlington and Oakville.