In the past year we’ve had good success helping some of our clients do lead generation and customer acquisition through social media. Christina Wasley joined our team in 2012 as a part-time social media specialist. Christina and Jonathan work with you to develop the goals, strategy and scope of the project. Christina then executes the project using your social media accounts managed through a tool like HootSuite Pro or Sprout Social as well as through email (an address you set up for us). We can deliver the leads into whatever system you can give us access to, from salesforce or your CRM to an Excel or Google spreadsheet.
We’ve done this for professional services firms doing global prospecting using LinkedIn to local paid athletic events looking for participants and teams. This approach is not going to produce good results for every vertical or client. We’ll work with you to figure out if it could be a good marketing solution for you.