Explorer Research is a Chicago and Toronto based shopper insights research firm. They have immersive shopper insights labs in Chicago and Toronto and they serve many of the top CPG companies in North America.
Background:
Explorer Research wanted to improve their content and to get it into the hands of executives at target companies.
We worked with them to design an Executive Guide to Behavioral Research in the form of a 43 page PDF ebook. They wrote the content and suggested imagery and we sourced additional imagery and did all the layout and design.
We ran highly targeted sponsored content ads on LinkedIn which led to the landing page with a form. The form data went into both their CRM system and, if opted in, into their newsletter mailing list.
Results:
The campaign was successful at generating new prospects for the client.
